Fashion in Film: Where Style Tells the Story

Fashion in film has always been more than just wardrobe. It’s a mood-setter, a silent narrator, a form of visual storytelling that lingers long after the credits roll. At Thurzdays, we explore how style shapes cinema — not just on red carpets, but within the frame. From languid silks in a Sofia Coppola daydream to razor-sharp tailoring in a Luca Guadagnino thriller, costume design doesn’t just dress a character. It defines them.

Think: The Matrix’s black leather coats, Breakfast at Tiffany’s Givenchy gown, or Marie Antoinette’s pastel opulence. These looks are more than memorable — they become shorthand for entire genres, emotions, or eras. Behind each outfit is intention. What does a colour say about power? What does an oversized blazer signal about vulnerability? What does repetition of a garment tell us about a character’s sense of control — or collapse?

The relationship between fashion and film stretches far beyond the screen. Designers like Chanel, Dior, and Versace have built entire campaigns around their cinematic pasts, while directors like Wes Anderson and Greta Gerwig are now as admired for their visual palettes as their scripts.

Films premiere not only with trailers — but with looks. Cannes, Venice, and even press tours are now staged like fashion weeks. It’s a loop: costume influences runway, runway inspires film, and Instagram absorbs it all.

At Thurzdays, fashion in film is our constant lens. We trace: The red carpet moments that blur into editorial, the moodboards behind iconic film wardrobes, how designers shape character arcs (and vice versa), where fashion houses meet film studios — and who’s styling it all. Whether it’s the quiet genius of a Sofia Coppola silhouette or the camp maximalism of And Just Like That, this space is where we unpack the looks that linger.

Fashion isn’t just visual flair — it’s storytelling. And in film, that story is often told before a character says a word. This is Thurzdays: where we pause the scene, zoom in on the seams, and ask — what does it all mean? Stay tuned for insights, yes you got it, every Thursday!